Context: Tasha Kim on Subcultural Capital and what Gen-Z is buying online
Boys Club
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Crypto Market Fit With Your Audience
The Reddit audience, I think the way that they did their strategy works perfectly for the audience that they have. Their audience is tech-forward. They don't particularly care about the nuances of blockchain technology in terms of how it actually works. With the Reddit avatars in particular, they also met the consumer where they were, which was on the platform. Yeah. We don't care about how does the cloud storage work or how does the code work in the app that we love? You just want to see the value to you as a user.
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