Getting in Front of Potential Customers at the Trampline Park

On istigram, we look at hashtags and physical locations to see who's posting in those places. We've grouped competitors into a different category called target accounts. Target accounts are not really the primary audience here; it's people who are engaging with their content. It's about following those people back to their own accounts, liking what they're sharing and leaving meaningful comments on what they've shared. And if we don't like overseeing n the like so or next level is to go to people who follow that account.