Rundown: Shopify marketing shifts, Walmart Health losses & Poppi faces lawsuit
The Modern Retail Podcast
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Shopify's Enterprise Strategy and Shop App Performance
The chapter delves into Shopify's enterprise strategy, including tools like Shop Pay to support larger e-commerce players and attract brands to transition their platforms to Shopify. It also discusses the Shop app's success in generating significant gross merchandise volume and Shopify's evolving marketing strategies to position the app as a marketplace destination.
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