Fangirls: Secret Marketing Geniuses with Sydney Stein
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How Taylor Swift and Harry Styles Created a Rota Campaign
I think that the Harry Arota thing was very similar to where it was this cool like they created a Rota. They made this like not really scavenger hunt but they kept dropping clues everywhere. Taylor Swift has been known for like doing Easter eggs and doing all these like incredible things as like thank yous to her fans. I feel like once Tumblr stopped being cool, Taylor's like, this is my site now. And then of course the Harry Styles fans being as smart as they are figured out what a Rota was. But sometimes they'll drop stuff thatFans will take anything. It's hard though because sometimes fans fans will taking anything. Like people tweeting about the badlands
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