
The biggest opportunities in B2B tech websites - Andy Crestodina
Tech Marketing Trends
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How Do You See Content Integrate With With a Home Page?
content has the ability to support sals. If you create an article that answers topsails questions, you can use it in follow up after sales meetings. That's bottom of funnel content, sale support. Very, very powerful. Probably that's the first content we should all create. Above that, there's content that can attract a relevant audience by answering important questions for people who are not yet brand aware. Those visitors don't tend to convert, that's fine. You can rank for all kinds of industry related key phrases and become a well known branda for your content without creating much demand. But if you don't publish helpful, useful articles, you will never win. No one's
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