Innovation sense, you needs to look of all the problems we can solve. It's almost like you have to lik to both demand side and supply side. And then find some kind of like landing zone in the middle. I'm just frot my hand to on of three hand sotat is a problem. At is a solution. And then there's what you can say about it. You don't want to end up with an amazing demand for a product that i am impossible to deliver.

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