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#392 Immigrant Roots and Unyielding Grit: How Ruslan Kogan Thrived by Defying Downturns in Business

The Mentor with Mark Bouris

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Kogan: A Retailer or a Tech Business?

Kogan.com is a retailer of goods, or would you describe yourself as a tech business? What are you? That's kogan.com. I'd say we're both because we do sell goods. We've got over 30 million products on offer. When people want something, they come to our site, they get a good price on it. They click a few times, it arrives at their house. But if you rewind 10 years ago, we were completely a first party retailer. The vast majority of our revenue and GP now is from subscription type platform services rather than first party retail.

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