2min chapter

Masters of Scale cover image

Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge

Masters of Scale

CHAPTER

The Power of the People

Sofora canada has pledged 15% of their merchandising to be donated to local charities. The company is also changing the look of its store in Vancouver, Canada. Elvi m ah says she's constantly surprised by how wrong people are when they say never and impossible. "When people are passionate about something, they are relentless in that pursuit"

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