Is There a Solution to the Paradox Problem?

Between inflation, upheaval from the pandemic, climate change and other forces out of our control, it can sometimes feel as if we’re navigating a world that’s turned upside down. So, it’s no surprise that our purchasing decisions don’t always look orderly and consistent. Accenture research has shown that while most customers want to shop in a way that matches their values — like sustainability and social responsibility — they are also dealing with practical realities, which can lead to contradictory decisions. In this episode, we’ll discuss how a shift from a customer-centric approach to a life-centric approach can offer a path forward for businesses. Our guests this week are Anthony Marino, President at thredUP, and Baiju Shah, Chief Strategist at Accenture Song.