
HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457
I Love Marketing
The Importance of Selling It
Marketers don't need to push people into buying things they don't want to buy there's plenty of people out there who will buy it willingly as long as we tell them the value. We can do this in our messaging and by the way Joe you know how to do this I've watched you do it because you do it in long form writing. But like in your newsletters and in bigger things that you create you do it all the time. So I mean, I'm curious to what your definition of selling it is.
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