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GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

The GTMnow Podcast

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Navigating the Transition from B2C to B2B Marketing

This chapter explores the speaker's transition from B2C to B2B marketing, emphasizing cultural and operational differences. Through personal anecdotes, it highlights the need for a results-oriented approach and the importance of understanding diverse marketing functions.

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