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Daily Maverick
The Turning Point
How Daily Mavic's Newsletters Helped Grow Their Business
Valetin: News publishing businesses and wider media have gone from a kind of reach paradigm focusing much more now on deeper engagement and loyalty. Daily Mavic has, I think, over 20 unique newsletter products running at the moment. They go from as big as first thing with 300,000 to second up is probably sitting out daily business newsletter,. also with incredible open rates. And then down to our very niche newsletters that cover sports and food and our climate crisis and lifestyle.
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