3min chapter

This Week in Startups cover image

Airbnb Co-Founder Joe Gebbia on early “a-ha” moments, elite design + his new startup Samara | E1675

This Week in Startups

CHAPTER

Navigating Early Challenges and Media Strategies for Growth

This chapter explores the critical strategies employed by a startup to address housing shortages during the 2008 Democratic National Convention in Denver. It highlights how targeted media outreach and community engagement transformed skepticism into demand, fueling the rapid growth of hosts in a short time frame.

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