The 24 change study found a pretty big impact. Jrack says he is sceptical of the findings, but thinks it has potential to be good. He points out that we do things to help farmers and then end up with food - even in lower income countries.
Economic theory teaches that people make choices that provide them with the greatest benefit. So why not extend this idea to the realm of charity? Economists and social entrepreneurs Michael Faye and Paul Niehaus of GiveDirectly argue that giving people cash with no strings attached is the most cost-effective means of helping the poorest people in the world and their communities.