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The Importance of Understanding Your Business Problems
The potential for businesses to be operating on Amazon Alexa and to move into a more conversational ambient computing kind of environment is still very much there. But I don't think many people found the alignment between solving a business problem and actually providing that solution. We understand use cases, we understand the problems, right? And none of our deployments is the echo only channel, none of them, right? It's always part of a part of our other channels, like phone or it's part of texting, right? So it's much easier sell than just coming in raw and expecting them to be as much of a risk taker as we are.