S1 EP4: Tim Soulo, CMO of Ahrefs | Growth Marketing | SEO tools
30 Minutes of Growth
00:00
Ada Pain Media - What Influence This Campaign?
We don't use retargeting because that requires you to put a pikel of goggle and fase book and twitter on your web side, which would feed all the information about your visitors to these big companies. The next thing is that we never offer any discounts. We decided to do an experiment because, again, with e sponsoring content creators in our space, it's close to permission marketing than interruption marketing. And what we could do was we could pay to those thought leaders for their time creating something related to hes,. Which performed quite well. At least we didn't notice any issues with giving up all our advertising budget and relocating it to the thougt leaders in our space
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