In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale.
KEY HIGHLIGHTS
π Personalize retention strategies to align with specific user needs, avoiding generic approaches.
π Implement A/B testing to determine the most effective retention tactics, such as targeted discounts.
β£οΈ Collect and analyze data using surveys and AI tools to understand customer departure reasons.
πͺ Segment users by behavior and geographical location to refine marketing strategies.
π Identify whether issues are related to user retention or activation to address the correct problems.
π₯ Actively gather feedback, including during cancellation processes, to extract valuable insights.
π‘ Engage with users regularly to maintain brand presence and swiftly resolve any arising issues.
π Avoid overused communication tactics like βwe miss youβ messages, opting for relevant and meaningful interactions.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/product-specific-retention-lisa-kennelly/
***
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
