L l told the gap that he had a custom made ahe'd like to wear. The spot feat him free style wrapping by himself against a plain white backdrop. It has everything you might expect from a wrapper extolling the virtues of casual clothing. Then exactly 15 seconds into the ad, he says this, for us, pas on the lope.
How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.
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