63. Choose Your Heroes Wisely
The Elite Financial Advisor Podcast With Sten Morgan
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The Importance of Choosing Your Heroes
I think a tough thing with our industry is that what is celebrated is you've survived a long time and your business is really big. And so I think when we use the term hero, this is usually from afar. This is I need to find somebody to benchmark to copy to like there's no reason I should recreate the wheel. You have to be careful because again, the proximity problem is like, who says that's what you want to do?
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