That s**t will never sell - Baileys inventor on how innovation works - David Gluckman
Uncensored CMO
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The Journey of Beverage Innovation
This chapter explores the creative and often challenging process behind the branding and development of iconic beverages like Bailey's Irish Cream and Tanqueray gin. It highlights the importance of consumer feedback, collaboration, and strategic marketing in shaping successful products, as well as the innovative approaches adopted by smaller brands. Through anecdotes and industry insights, the narrative illustrates how minimal resources and a focus on creativity can lead to impactful results in the competitive beverage market.
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