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Episode 40: Merging to the top - The development of EverMerge

Mobile Games Playbook

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How Did You Decide to Play Ever Merge?

The game is linear but we wanted to experiment in this direction and we didn't know if it will work or not. We saw merge dragons on the market out there and it was a good example that it works, but we had to convince our partners as well. And I guess the nice thing about that sort of using fairy tales is it is sort of established IP, but you don't have to pay license because it's sort of just like almost open source IP that just historically has been there. You need to be very careful though, some Disney movies and so on, they have their own interpretation of IP which comes from Fairy Tale characters. But in our case, we just use folklore.

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