The Poreover is an email newsletter that goes out almost daily. The company has been debating whether or not to go five times a week. They say it's like Chick-fil-A being closed on Sunday, but the chicken tastes sweeter because you can't get it all the time. "We want to inform people and help Christians think about news early on when they hear it"
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .
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