🐮🐷🐶 “The Squishy Doctrine” — Squishmallows vs. Build-A-Bear. Microsoft’s nuclear island. Nike’s biggest mistake.
The Best One Yet
00:00
Nike's Direct-to-Consumer Gamble Falls Short
This chapter examines the failures of Nike's former CEO in implementing a direct-to-consumer sales strategy. It highlights the consequences of severing ties with traditional retail partners and the lessons that must be learned to rebuild market presence.
Play episode from 14:42
Transcript
