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Story 3: How to sell wood for $10 when everyone else sells it for $5
Idea to Startup
How Will I Know if I've Done a Great Job?
When you're selling to indifferent customers, you'll answer that question with things like if they buy the product I've done a great job. For bad products and bad entrepreneurs, that answer is always about them. The first price of your first product needs to be uncomfortably high. If you aren't physically ill by your price point, it's too low.
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