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How to Scale a Zero Sugar Oreo Juice Box
Sunday is a zero sugar Oreo. It's that simple. They're delicious. You can't you can't scale without a really clear value proposition or it's just going to be a tremendous amount of education for the consumer. Like do I have to say anything beyond that to communicate to you? The guy there shot out. Oh, you can't can't ever go around with the signal. Okay. So we painted the picture where all the way up to we made some money on the juice box. We've we had some really interesting learnings from you. Wasn't the path now ironically you entered the desserts category again or no? Well, no, it's not dessert.