The Unappreciated Point of Chestertonian Fences

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Rory Sutherland: If you could have a car sticker where you said I gave 50% of my tax rebate back to in the UK, it might be the health service. There would be slight pressure on wealthier members of society with fewer calls on their money to do that. But equally, if you just come back for real fifth cruise of the year, I think we might say, "I think Russ could have given a tiny bit of his tax rebate back"

Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.