Social media forces you to tell the truth if you're marketing. You don't know who has a great platform, who has a small platform. So social media has oved business, i feel like. It's easy for me to post something on line and have people all over the world see it instantly. And that means your product has to be good, which means you have to treat people good,. Which means you've got to have great service. That sounds like a future podcast episode? Yes. I can't talk about that for a long time. F you haven't read seth goden's books? I mean, every single one of em is solid gold - he's genius