WARNING for Copywriters: This mistake KILLS your chance of getting the client
Breakthrough Marketing Secrets
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The Unforgiving Hard Truth About Copywriting
Johnny Kennedy is a copywriter for Lord and Thomas ad agency. He was asked to give his definition of advertising by Albert Lasker, the company's CEO. His answer: "Advertising is sales multiplied through media" If you can't write like a native English speaker then you're going to struggle as a copywriter. You also have to be fluent in industry jargon such as autocorrect or Google Docs' auto-correct.
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