The Underserved Market: Services Over Software

#395 - Sponsor Spotlight - Redblock

This episode is sponsored by Redblock. Visit redblock.ai/idac to learn more.

Jeff and Jim come to you live from the Gartner IAM Summit in Grapevine, Texas, for a special Sponsor Spotlight with Redblock. They sit down with CEO Indus Khaitan to discuss how Redblock uses AI and computer vision to solve the "last mile" problem in identity management: disconnected applications.

Indus explains how Redblock acts as an "agentic" layer, using screen recordings to learn administrative tasks for apps that lack APIs. The conversation covers the origin of the company name, the urgency of securing the "long tail" of applications, and how they build trust and guardrails around AI execution. They also discuss the "DoorDash" analogy for identity fulfillment and wrap up with a fun chat about Indus's passion for flying planes.

Connect with Indus: https://www.linkedin.com/in/khaitan/

Learn more: redblock.ai/idac

Connect with us on LinkedIn:

Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/

Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/

Visit the show on the web at [idacpodcast.com](http://idacpodcast.com)

Timestamps

00:00 Introduction from Gartner IAM Summit

00:46 Guest Introduction: Indus Khaitan of Redblock

01:40 Indus's Journey into Identity

02:41 The Origin of the Name "Redblock"

04:20 The Underserved Market: Services vs. Software

07:34 The Urgency of Securing Disconnected Apps

09:19 Why Traditional IGA and PAM Aren't Enough

11:35 The DoorDash Analogy: Where Redblock Fits

14:30 What Makes Redblock Unique? (Agentic Process Automation)

16:15 Trusting AI with Security Tasks

18:50 Onboarding Apps via Video Recording

21:23 Deployment: Running Air-Gapped on Customer Cloud

22:17 Handling UI Changes and "Full Self-Driving" Analogy

25:40 Integration with SailPoint and Governance Tools

27:13 Speed of Integration: Days vs. Years

32:00 How the "Headless Browser" Works

33:35 Limitations: Web Apps vs. Thick Clients

36:58 Redblock's 2025 Milestones and Future Outlook

39:48 Call to Action: Solving Disconnected Apps

40:27 Impressions of the Gartner IAM Summit

44:26 Are We in an AI Bubble?

46:46 Indus's Hobby: Flying Planes

Keywords

IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Redblock, Indus Khaitan, AI, Artificial Intelligence, IAM, Identity and Access Management, Disconnected Apps, Agentic AI, Computer Vision, Gartner IAM Summit, RPA, IGA, Cybersecurity