
79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)
GTM Live
00:00
Facebook Ads
If you are running ungated, paid social content, visible will fail e because mobile ungated cots gang to be delivered on mobile devices. There is not ros device attribution with no cookies, from mobile to dest top for visible. And so it will not solve most of the issues, even if they click on it. What we're finding right now, and adds, is that 70 % of the demo conversions coming from our facebook ads happen on view through, not click through,. excluding re targeting ads.
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