3min chapter

Think Like A CEO with Gary Keller & Jay Papasan cover image

Episode 3: The Path of Money

Think Like A CEO with Gary Keller & Jay Papasan

CHAPTER

The Benefits of Private Lenders

Don't ever, don't ever lend where your money is at risk. Don't do that with people you don't know. So it's character and collateral. And then you could private land. Yeah. But you become the bank in that scenario and you get better a higher rate of return that will go into it.Yeah. The rule of that is real simple. And that is number one, character, character,character. Do not do that withPeople you don't knows. Because now you're running a business. so character is everything, number two collateral. You have the asset as collateral. I mean, there are different ways of thinking about that but essentially that's the way

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