Is There a Negative Confirmation Bias?

In pop psychology we look at as being negative confirmation bias. Beliefs can change without our conscious awareness and we may never enter into a personal narrative where we don't remember ever having felt differently. We get will retroactively retweel retcon our personal narratives that that's how we've always seen the world oh absolutely well you know because you studied persuasion and beliefs that and branding you know all these things take place unconsciously we don't think we're affected for instance there was a studies done out of Stanford on criminology in which people refused to believe they were influenced by questions about crime. If you have conflicting beliefs then you don't know what's driving you so part of changing a belief