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Episode 122: Mastering the Art of Product-Led Growth: Effective Strategies for a Self-Selling Product
Product Thinking
The Rise of the Sales Role in Product-Led Growth
With product-led growth becoming more of a prominent thing, the sales role is going to change at all? Have you seen that anywhere? Oh, totally. I mean, when sales-led marketing-led companies came on the scene, it was like, there was this new role called the senior, not the senior, but the sales development rep. And so that was like, booming. It was like, everybody get SDRs. You're going to make this model work. The whole goal of these folks is really just they're looking at where you are in the journey and helping you get to those value moments faster.
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