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Branding vs Direct Response | Ep 378
The Game w/ Alex Hormozi
Building the Brand Over the Longer Term
You are always underselling your demand, which will essentially eliminate your bottle neck that you have in growing. It just takes patience to get there. When you have those types of clients, they get better results. They pay for bigger premiums. And so understanding the difernce tween branding in direct response and having a longer term perspective is important.
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