What's the Business Model?

When Tyrel Obrecht left his banking job to return to the family ranch in Turner, Montana, he knew he needed to increase the ranch's revenue. Could selling carbon credits to improve the ranch's infrastructure be the answer? Tyrel and his father, Sam, are about to find out. They've teamed up with the Western Sustainability Exchange (WSE) to make grazing changes and add improvements which helped them secure a carbon contract with Native Energy Project. Tyrel, Sam, and Chris Mehus of WSE join me to explain how they're using carbon to grow revenue and improve the ranch. Sponsored by LandTrust landtrust.com