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Unruly - From lecturer to millionaire. Sarah Wood tells all.

Secret Leaders

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The Evolution of Unruly

This chapter discusses the journey of Unruly over the last 10 years, starting from a platform for tracking video shares to focusing on predicting the shareability and emotional engagement of ads. It explores the impact of viral videos, the types of publishers they work with, and the trade-off between specificity and scale when working with brands.

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