Brand Design Tips From Linear Founder Karri Saarinen
Y Combinator Startup Podcast
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Branding Challenges for Non-Tech Savvy Audiences
This chapter delves into the branding and presentation strategies of Dropback, a company catering to elite college athletic programs. It highlights the challenges of balancing informative content and attractive design for a non-tech-savvy audience, offering suggestions to improve readability and build trust through effective branding.
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