4min chapter

Hidden Brain cover image

Buy, Borrow, Steal

Hidden Brain

CHAPTER

I'm Here, I Want to Buy This Good, but I Don't Want to Borrow

Before the nineteen twenties, people never went into a store with the expectation that they would be using debt to purchase a product. That all changed in the early 1980s when credit card and home equity markets took off. A second mortgage doesn't sound very nice if you already have an aversion to debt - but it's not as bad as we first thought....

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