Episode 271: Jake Dunlap, Founder and CEO of Skaled: The 4 C’s of Innovative Sales Teams
Sales Leadership Podcast
Innovative Selling Strategies for Modern Sales Teams
The chapter explores the concept of being a modern, innovative seller in the evolving sales landscape, discussing the four C's framework for adapting sales practices to the modern buyer's journey and leveraging technology effectively. It emphasizes the importance of creating good days over focusing solely on sales numbers and delves into tactical advice for sales leaders in vetting and connecting with potential clients. The speakers stress the significance of consistent performance optimization, adapting marketing principles to sales practices, and committing to technology and AI proficiency for long-term success in sales leadership.
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