In this episode of "The Daily Vedantic”, James explores the profound concept within Vedanta that encourages individuals to conclude their perceptions as soon as the experience unfolds. The phrase "end perception with perception" advises against clinging or indulging in thoughts after enjoying a moment, be it savoring a delightful treat or appreciating a scenic view. James shares personal experiences, emphasizing how the failure to end perception appropriately can lead to a shift from enjoyment to a greedy desire for acquisition. Drawing parallels to the teachings of Vedanta, he highlights the importance of taking a middle path—enjoying preferences without being governed by them. James reflects on the transformative power of perceiving without attachment, allowing for a clear and unburdened awareness of the present moment. The episode concludes with an invitation to embrace a mindful approach to perception in the journey of daily reflection on Vedantic principles.

The Daily Vedantic is a daily podcast and YouTube channel dedicated to the timeless wisdom of the Upanishads (⁠https://www.thedailyvedantic.co⁠). Dating back to over 5,000 years ago, the source of nearly all Eastern Philosophy, and loved by Western giants from Emerson to Thoreau to Carl Jung and Alan Watts, studied daily by Joseph Campbell to Aldous Huxley to Arthur Schopenhauer and countless others, The Daily Vedantic aims to make this ancient philosophy as modern and accessible as it is simple, practical — and profound.

James Beshara (⁠https://www.twitter.com/jamesbeshara⁠) is a renowned startup founder of multiple companies, a prolific startup investor in 200+ others including some of the biggest startup names on the planet, a husband and father of three little girls, and philosophy student and teacher in Los Angeles.

James also co-hosts Yoga For Your Intellect (⁠https://www.YFYI.co⁠), a biweekly long-form conversational podcast with his teacher Joseph Emmett ( ⁠https://www.instagram.com/yogaforyourintellect⁠ ).

James is a student of Swami Parthasarathy, the acclaimed author of Vedanta Treatise (⁠Vedanta Treatise – The Eternities⁠) and teacher at Vedanta Academy in Malavli, India. As James says often, when you’re ready for the real thing, Swami’s daily lectures are where the true wisdom and systematic discovery of the world’s oldest continually studied philosophy resides: ⁠https://www.vedantaworld.org⁠

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