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Is Google Tag Manager Really What Brands Want + 5 More Unique Perspectives on Data Analysis

Conversion Tracking Playbook

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A B Testing and Optimization Results Perspective

The insights can go back to my second point, which is driving more impactful CRO initiatives. So that could be running multivariate experiments on product pages or collection pages. It could be just driving your general A B test. But it all starts with investing the time. And we've even rolled out our user journey tracking just to try to break up those reports by looking at more top and mid funnel activities in one report.

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