Are There Companies That Are Doing It Properly?

R ah, and then i also want to ask you about a, it's just an interesting time, rincause i feel like right now sass companies are getting actually murdered in the markets. I'm just curious, ike, who, or some some of the brands that that wishto pain attention to that maybe doing things that you would actually say ather actually knowing it. So i don't like a, just because i understand how much attention i can bring to other other companies that i don'tlike actually calling any of them out. But i will say that if you want to know how to do it, you can definitely observe how my company does it. And so i