The 70-Page Website Project: What's On It & How You Can DIY Your Copy
Point Of The Story
Step Zero: Assess and Audit Current Copy
Sarah instructs evaluating existing copy page-by-page, keeping what works, and organizing drafts in Google Docs tabs.
Website Girl just launched a 70-page website, and you really thought she wasn't gonna make it the biggest fucking deal ever?
I'm breaking down every single page on my brand new massive website (yes, all 70 of them), explaining why I decided to do this in the first place, and teaching you exactly how to DIY your own website copy.
Fair warning: I'm about to yap for a while. But if you skip to the DIY section (use the timestamps!), you're gonna miss some important shit about buyer journeys, keyword strategy, and why your website probably needs more pages than you think.
TOPICS & TANGENTS
— Why Website Girl decided to relaunch a perfectly good website
— The 70-page breakdown: core pages, shop pages, freebie pages, and all the hidden backside pages you didn't know you needed
— How good websites make you money and bad websites cost you money
— The praise folder that'll save your ass when you're stuck writing about yourself
— The "if you give a mouse a cookie" approach to planning your website pages
— Why you need to stop writing your website in order
POINT OF THE STORY
Your website is your 24/7 salesperson, your education hub, and your chance to show people how cool you actually are. Set a finish line date, do the easy stuff first, lean on what people already say about you, and get the damn thing done.
GIVEAWAY
Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Substack post with links to all the website pages mentioned in this episode!
— Portfolio: Food Confidence Portfolio
— Portfolio: Peach Perfect Financials
— Portfolio: Danielle Defayette
— The Wicked Easy Template for Writing Your Website Copy
— 90 - Minute Mentorship Moment
— Adrienne’s new podcast launch offer: Saturday Morning Launch Plan
TIMESTAMPS
00:00 Intro
03:22 Why Website Girl Relaunched Her Site
09:43 Core Pages
17:03 Blog Pages
18:36 Shop Pages (Locking In For this Part!)
36:08 Freebie Pages
38:35 Backside, Extra, and Necessary Pages
43:24 Six Steps to DIY-ing Your Website Copy
01:01:15 Closing
This episode was edited by Adrienne Cruz.
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