3min chapter

The Espresso Hour cover image

We Paid $68k For A Mastermind — Here’s What We Learned

The Espresso Hour

CHAPTER

How to Build an Organic Content Business

The natural end game of organic content is exponentially higher than that of paid ads. Instead of spending money on the ad you're spending money on labor to build a team of labor leverage as opposed to cranking up the ad spend on Facebook and Twitter. "Think of organic as your paid ads department except instead of spending time tweaking Paid Ads one of them is just endlessly kind of dying right in the natural endgame of a paid ad"

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