Hosts Charlotte Rogers, deputy managing editor and head of insight, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by the wider editorial team to find out what trends, developments and decisions are shaping the year ahead.
The episode spans everything from what levers marketers could pull to help gain investment and influence, to the shifting media and marcomms landscape, social media's growing share of brands’ budgets and the impact of AI on martech.
We also look at how marketing recruitment is changing, what B2B marketers should be paying attention to and offer a sneak peak of our upcoming 2026 Career & Salary Survey results.
00:00 Intro
00:43 Niamh Carroll on growth
06:51 Charlotte Rogers on marketers' progression
11:51 Amrit Virdi on social media and influencers
21:49 Molly Innes on recruitment
27:32 Josh Stephenson on technology
33:10 Grace Gollasch on media and marcomms
38:30 Emily Manock on B2B
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