RV 75 - The Future of B2B Event Marketing | Checked In With Splash
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How to Create Demand for Your Event
The event should be looked at as a cost to create content. We cannot look at it by channel. We can't say the event was successful or not while the social media content was, you need them all. The number one opportunity for event marketers is to figure out how to use events to influence the marketing strategy. You could literally just run an experiment, but you need some scale and you need money.
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