2min chapter

The Compound and Friends cover image

The Bet

The Compound and Friends

CHAPTER

The Importance of Brand Prestige

The Goldman Sachs brand has been tarnished by the bank's poor performance. Michael Lewis says it was an inevitable thing when your brand is never about that. The company had 50,000 employees now and they laid off 4,200 of them in a single year. But think about who his peers are and how they come across: What is Jamey Diamond?

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