The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

327. Overcoming Speaking Anxiety: Matt Abrahams' Strategies for Confident Communication

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Improving Communication: Applying a Methodology for Cold Calling

This chapter explores a methodology originally designed for MBA students to overcome anxiety in cold calling, and how it can be applied to various situations like job interviews and wedding toasts. The six steps of the methodology are discussed, emphasizing the importance of anxiety management, reframing situations, and effective communication techniques.

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