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Creativity for Non-Creatives
8th Layer Insights
The Greatest Jokes Don't Have Great Setups
Greatest jokes don't have great punch lines, the greatest jokes have great setups. There're certain jokes that have literally hundreds of punch lines, but only one set up. For example, why do the chicken cross the road? There's a million punch lines for that. But if you think about it, if you create the right set up, you can up with hundreds of punchlines. And that is the trick of a good producers to create good set ups. So i'm always looking for what inspires people. The sidlis security committees really funny. Actually. They're very, very funny people and they've got a really, really good sense of humor. We were able to tease
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