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3min chapter
Making your customers your secret weapon (with Highspot's Oliver Sharp)
ACQ2 by Acquired
The Importance of Relationships With Customers
Uber was the largest customer for Twilio. Jeff Lawson said this in an interview on Stretecherie that they were spending something like $50 million a year on Twilio, and IPO happens. And so suddenly then Twilio was there on their next two earnings calls having to tell the street. We didn't know our largest customer. It's not a question of whether you build a strong motion to connect with your customers but when.
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